| | | | |

What is SEO and do I need it

SEO is the process of driving more quality traffic (“visitors”) to your web site from a search engine via the organic (“natural”) listings.
Organic search results are returned free of charge by a search engine and as such you are not charged every time someone clicks on a link to your website.
The process of SEO has to consider how search engine algorithms work, how “bots” crawl your website and what keywords people would key in to find your site or what products or services you sell.

How does SEO work

We have just demonstrated the process of SEO to you, How? We hear you ask, well you are probably reading this page or came to this website because you found us listed on a search engine like Google, Windows Live, or Yahoo, there you go that’s what SEO is all about, you type in a search phrase or keyword, a list of website are shown in the results, you click on a website you think can answer your question or provide you with a product or service your looking for, you visit the website and bang job done, that’s what SEO is all about.
Now if your in business can you afford not to have your website listed on the first page of the major search engines, well probably not because the chances are your competitors are already there and are no doubt “raking it in” with all those visitors that come to their website, after all if your not listed then how would these people find you.

History of SEO

SEO was really seen in the mid 1990’s when webmasters began optimizing sites for search engines so that their websites would rank higher and therefore bring in more visitors.
Early search engines were not as advanced as they are today because the algorithms used relied on the webmaster to provide keywords in the meta tags.
Black hat SEO companies and consultants alike abused this in an effect to get unrelated websites to list at the top of a search engines along with other techniques.
This is the reason today that SEO can be very hard work and why top search engines like Google use all sorts of scoring methods in their algorithms to make sure the web pages they return in their results are highly related to the search term, however the fight between black hat SEO consultants and companies is an on going battle and is often the reason why algorithms are changed on a regular basis hence the reason for an SEO company or SEO consultant to keep on top of the changes and then make changes to any websites they are currently maintaining in an effect to keep on the first page.
Google was founded in 1998 and considers over 200 different “signals” in its algorithms but these are never disclosed and kept a highly guarded secret.
That’s the job of an SEO consultant or an SEO company to try to work out how these algorithms work and then determine the best way forward for any given website.

Whats SEO and Whats it all about?

Can I trust an SEO company that pays for their own listings?

Can I do my own SEO on my own website?

Do I need SEO on my website?

We get these questions and many more all the time, what we suggest is that you have a read of this page then look around our website to get a full understanding on what SEO is all about.

SEO Home Page What is SEO Companies to avoid Banned in Google Google PageRank Google SEO

Registered company No. 05846928